Lounging on the beach is set to play second fiddle to adventuring in the countryside for British tourists when they next go on holiday, research has revealed.
A survey of 2,000 UK adults found 67 per cent have spent too much of the past 12 months sitting and laying around doing nothing.
As a result, if they’re given the chance to get away, more than a third want to avoid sunbathing in the sand and do something more adventurous instead.
Almost one third (32 per cent) would like to see the Northern Lights, but the most popular holiday activity that Brits long for this year is to explore the countryside on a walking adventure.
More than half (56 per cent) want to go somewhere on holiday where they can take photographs of stunning scenery – while 55 per cent would like to visit a new country.
The survey, by Icelandair, also found more than half of respondents want to go abroad on holiday this year – with 37 per cent of these having booked a trip already.
But 79 per cent are worried about booking a holiday in case it gets cancelled – something just 27 per cent were ever worried about prior to Covid.
Bogi Nils, CEO, Icelandair [https://www.icelandair.com/en-gb/] said: “After being restricted by the virus, there are signs that better days are on the horizon, giving people the opportunity to get out and enjoy themselves on a well-earned adventure once more.”
The study also found 29 per cent of those polled have drawn up a list of locations to visit because of the pandemic.
And a quarter have put together a list of adventures they’d like to undertake.
However, the pandemic has changed the priorities for booking trips away.
The ability to postpone a holiday without charge is now more important than the hotel, food, drink and attractions at the destination.
Being able to get a refund is as important as the weather, while being able to postpone without charge is now four times more important than it was before the pandemic.
Almost three quarters (72 per cent) also said they will not book a holiday this year if there is a possibility that they can’t cancel it or postpone it without being charged.Bogi Nils, CEO, Icelandair added: “We want to ensure anyone that is hoping to travel, in the near or distant future, feels safe and confident about the decision to fly and travel with us.
“Our Simply Travel Policy was created to do just this. If you need to change your booking, we’re flexible.
“You can switch the date of your travel without any additional change fees on top of fare differences, or you can cancel and receive a voucher valid for three years.
“If you test positive for COVID-19 on your trip, we will get you home once you have completed quarantine and are free to travel again. If your flight is cancelled and you’re stranded, we’ll find you a way home.”
Overall, six in 10 of those polled via OnePoll admitted they didn’t fully appreciate how important it was to go away until the Covid outbreak curtailed freedoms last year.
And more than two thirds (69 per cent) say the last 12 months have made them want to experience more in life.
TOP THINGS TO DO ON A HOLIDAY POST-COVID
1. Walking in the countryside
2. Visit castles and other historic buildings
3. Beach lounging
4. See the Northern Lights
5. Swimming pool lounging
6. Boat trip
7. Visit museums
8. Whale watching
9. Visit a rainforest
10. Visit a theme park
11. Safari /exotic animal spotting
12. See a volcano
13. Climb a mountain
14. Watch a geyser erupt
16. Zip wire
17. Rafting / Kayaking
18. Visit a desert
19. Cave exploration
20. Off-road driving