Europe’s leading fertility magazine embarks on an ambitious relaunch and redesign
Market leader Fertility Road is to undergo an ambitious and exciting redesign, looking to build on the tremendous influence it has had on the pre-pregnancy market since its inception in 2010.
From immediate effect – July 2013 – owners MACK PUBLISHING LTD have assumed full editorial, marketing and advertising control of the title from previous partners G&J MEDIA, who are no longer involved in Fertility Road.
Moving forward, a progressive relaunch – which will begin in August 2013, encompassing the magazine, traditional social media angles and digital products – will see the title expand its range of content, embracing pregnancy, birth and newborn topics as well as continuing to offer the industry’s most open and accessible platform for those looking to embark on their path to parenthood.
Fertility Road has already benefitted from a number of high-profile cover stars, including Jo Joyner, Hugh Jackman, Nicole Kidman, Charlize Theron and Nancy Sorrell, and the title recently ran a promotion that saw a British couple win a (successful) round of IVF treatment.
Going forward, its aim remains to break down the misinformation and science around fertility and pregnancy, engaging and empowering readers with brilliant and inspiring features, interviews and recommendations.
Managing Director PJ Mack commented,** “We’ve made incredible strides over the past three years, but revising our content and marketing strategy has always been high on our list of priorities. We’ve listened to what our subscribers want and are now driving forward with a relaunch that will extend readers’ interest over a wider pregnancy timeframe and across a brilliant range of subject areas.”**
For more information, to contact the editor, or to enquire about marketing/advertising options, please contact either PJ Mack (firstname.lastname@example.org) or Tone Jarvis (email@example.com), or call 020 7183 9882.