Plans are already underway to make this years NFAW even better than in previous years! The focus for this years campaign is to reveal the #HiddenFaces struggling with fertility problems.
It’s common for media attention to be focused on stereotypes of fertility struggles: the 30 – or 40 – something career woman who’s left it too late; the against-the-odds IVF success story or the woman who’s apparently easily come to terms with childlessness – but this is far from the real picture.
During National Fertility Awareness Week we aim to highlight the unseen, intimate and day-to-day reality of fertility issues, to overturn commonly-held misconceptions about fertility and to shine a spotlight on untold fertility stories.
‘In the UK, 1 in 6 couples experience the pain fertility issues bring. Even if you don’t have direct experience, you probably know someone who does – a family member, friend or work colleague. We hope people will join in, raise funds and help change perceptions about fertility issues.’
The five focus areas for this year’s media campaign are highlighted in the infographic:
So how do we do this? Quite simply, as with any campaign, it hinges on involvement and participation, and joining our campaign is easy!
Fertility Network UK are the leading patient charity helping people with any aspect of fertility problems and we ask that everyone help to raise a little bit more national fertility awareness during NFAW. Every article in the media, or the local paper or a village magazine, every time you share our posts on your social media sites or you use the #NFAWUK #HiddenFace #Fertilityin5, every radio interview given, every time you talk to someone about what you are doing and why, increases the chances of:
• Promoting the importance of fertility education by increasing young people’s awareness of the facts about fertility, dispelling myths and equipping a new generation with information which can help them make informed decisions about their futures.
• Helping someone struggling with fertility issues feel less alone and isolated, helping bring someone into a community where others understand and can empathise and share.
• Helping someone to understand what their friend, partner, family member or work colleague is going through.
If you are able to help raise awareness for NFAW and you reach just one person who perhaps didn’t know the facts about how painful and debilitating infertility, and the longing for a child can be, then you have helped someone.
The Hidden face campaign will use the following Twitter/Facebook hashtags: #NFAWUK #HiddenFace #Fertilityin5. In the month leading up to National Fertility Awareness Week we will be asking everyone who can to join us in our social media campaign to show the intimate physical, emotional, social and financial reality of what it’s like to live with fertility issues. What is your day-to-day experience: whether that’s struggling to conceive and carry a baby, the day-to-day reality of childlessness or experiencing success after years of struggling.
The idea is to tweet with the hashtag #Fertilityin5 and say whatever you want. This could be 5 words focusing on how you feel: lonely, stressed, invaded, on hold. Or they could simply be that day’s reality; my worst five ever were: I’m sorry there’s no heartbeat.
The aim of the twitter campaign is to be incredibly illuminating about both the emotions and the day-to-day actualities of struggling with fertility problems. At Fertility Network UK we have also put together a simple poster with some ideas on how to fundraise.
We need your help to raise funds: in the month leading up to and during National Fertility Awareness Week why not organize a Fertility Friday fundraising event: cake bake, coffee morning, tea party, sponsored walk of hope, or a dress down at work day. Celebrating Fertility Fridays (or any other day of the week!) with work colleagues, friends, family or members of support groups is a great way to highlight fertility issues and hopefully raise some money.
If you are able to help raise awareness or raise funds then please get in touch and let us know what you are doing, contact Kara firstname.lastname@example.org I’d love to hear from you.
For more information please go to the NFAW website www.NFAW.org.uk or follow Fertility Network UK on Twitter and Facebook.