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Routes to Parenthood is the UK’s First Annual Series of Regional Fertility Shows

The seeds of a fertility exhibition series were sewn in 2013 after they adopted their first child – Olivia and Andrew started Routes to Parenthood

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Routes To Parenthood Fertility Show

It is the brainchild of Andrew and Olivia Sanderson, two people who know all too well the pain of infertility.

In 2009, Andrew and Olivia Sanderson undertook IVF for the first and last time and did not enjoy the experience. They took the decision to adopt, and Olivia explains a little of what really hurt about their experience… such as cost pressures along with difficulty locating a reliable surrogate at home have pushed many UK intended parents to engage in more affordable surrogacy in Thailand, India, Ukraine, Georgia and even Greek Cyprus, Nepal and Mexico. “Where we live in the East Midlands, the NHS, at the time, only provided one cycle of IVF. We enquired at our local hospital, and because of our desperation to become parents found ourselves on a fertility conveyor belt.

“The treatment failed, and we were left bitter about the result. “What really stung was how little we did in terms of research – we just jumped at the first chance of IVF, not really knowing what our full options were.”

The seeds of a fertility exhibition series were sewn in 2013 after they adopted their first child – Olivia and Andrew started Routes to Parenthood. “Once we had our family in place we began reflecting on the choices people make about infertility and IVF. We certainly don’t regret adopting, but we knew we had jumped the gun and wondered if there was any way we could help others avoid the pitfalls that we fell into.

“I have been running exhibitions for nearly 20 years, so our immediate thought was to do something along these lines. We are very passionate about fertility and adoption, and we have acquired a fair bit of knowledge and experience over the years. We wanted to share this in the way we know best.”

Regional

In the UK, 3.5million people will encounter infertility. This equates to about 300,000 in Yorkshire, and 182,000 in Greater Manchester; areas covered by the first two Routes to Parenthood exhibitions. With the West Midlands and Scotland making up the four shows that are being organised for 2015, Routes to Parenthood have covered significant areas of the populous outside of the south-east of England, something that is vitally important to Olivia.

“Having gone to a fertility exhibition in London, we nearly didn’t make it because the traffic and underground were virtually at a standstill.

“We wanted to run shows outside of London to make it easier for people in other parts of the country to access the range of information that these sorts of shows have available.

“We asked ourselves, ‘Why make your potential customers come to you when you can go to them?’ And this was the first major point we wanted to introduce in our exhibitions.”

Serialised

As well as reaching out to different locations, by running four exhibitions throughout the year, Routes to Parenthood gives individuals and couples multiple opportunities to visit a show. Olivia explains how this helps both visitors and exhibitors alike: “By having four shows, we are giving more people a choice of where and when they visit a show. If you live in Huddersfield, for example, your closest show is Leeds, which is about 30 minutes away. But if you can’t make that date, the North West show at Old Trafford is still less than an hour’s drive.

“For exhibitors, being at one show gives them the opportunity to really connect with the local community, but being at multiple shows, it not only allows them to reach more of the UK, but means they have a presence throughout the year.”

The Routes to Parenthood shows start in April, and end on October 4 at the Coventry Hilton. In 2015, the team are running four events, but are already looking at expanding the following year. “Infertility doesn’t discriminate, it isn’t exclusive to people in one area, and it doesn’t just affect people at one point during the year. Infertility is a form of loss, and affects people for weeks, months, even years at a time. Having multiple exhibitions allows people to visit shows at various points along their ‘fertility lifecycle’, and get the information they need at the vital time,” Olivia says.

Benefits to visitors

As well as giving people a wealth of information via their exhibitors, visitors will benefit from attending in a number of other ways, Olivia explains: “Part of our unique appeal, other than regionalising and serialising the shows, is how we treat the visitors at the show. Each exhibition is very much geared towards the visitor getting the most out of their day. They have given us their time so we need to reciprocate, and give them the information they are seeking.

“Our exhibitors will take care of information provision, but we take care of their comfort. At each show, visitor parking is free, with the exception of Yorkshire, where it starts at just £2.00. Parking is also adjacent to the venue.

“We also provide tea and coffee free of charge, and an area at each show for the visitors to relax and start to process the information that they are receiving. Talking about infertility is an emotional task, and we know that people sometimes need a moment to themselves.

“Finally, just as an added incentive, we are giving away four Kindle Fire HDs, one at each show. This really is a simple ‘thank you’ for people who take time out of their day to visit the show.” £1,500 Routes to Parenthood visitor draw

As well as the Kindle Fire HDs, a big part of the Routes to Parenthood series is the ‘£1,500 Routes to Parenthood visitor draw’: a prize which will be given out to four visitors (one from each show) where the recipient will receive £1,500 worth of fertility treatment, products or related services to be used with a show exhibitor.

Olivia explains the reason behind the draw: “Infertility is a cruel thing to suffer from. Not only does it rob people of a natural part of their life, it can cost a small fortune to get treatment for.

“With the NHS tightening its belts on IVF treatment, and some Clinical Commissioning Groups (CCGs) just flatly refusing to fund it, we wanted a way to not only attract people to our shows, but for them to potentially benefit by visiting – to the tune of £1,500.”

“The money can be put toward a number of different things – fertility treatment, a range of products or services, or a combination. All we stipulate is that it is used with one of our exhibitors.” Routes to Parenthood opens on April 19 at the Leeds Royal Armouries. Tickets are just £5.70 per person if you pre-register online, or £7.50 on the door. To buy tickets visit routestoparenthood.co.uk/visiting.

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Fertility Shows

Spring into your fertility journey at The Fertility Show Manchester

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Fertility Show Manchester Q&A Stage

One of your new year’s resolutions may have been to start thinking about a family and preparing your mind and body for conception. Heading into Spring is a great time to make a positive step to help you understand how to boost your fertility and explore the best route for you to conceive. And now March is around the corner, which sees the return of the Fertility Show to Manchester.


The Visitor Experience

If you’ve been struggling to conceive, you’re not alone. One in six couples experience fertility problems and finding the right information and advice is essential to set them on the right path to parenthood.

Over a thousand prospective parents from all walks of life and with different experiences of fertility visited the first Fertility Show in Manchester last year. And this year, the two-day event – the UK’s leading fertility show – will take place on 24-25th March 2018 at the Central Convention Complex.

Visitors to the show can expect a variety of fertility experts, clinics, organisations, an extensive seminar programme, help, guidance and advice throughout the two days. The Show aims to provide a platform for those based in the North of England, who are looking to start or extend their family or who are seeking general support or advice. The Show will bring a wealth of support and expertise from local IVF clinics based in Manchester, Leeds and Liverpool as well as renowned experts from across the UK and globally.

The Show provides an information hub for fertility, with a unique educational focus and unrivalled access to seminars and Q&A’s with the best minds in the fertility world. Visitors can also have one-to-one conversations in confidence with experts exhibiting at the Show, and leave feeling more able to make informed decisions about their fertility journey.

The Fertility Show’s seminar programme features some of the world’s leading fertility experts speaking on topics such as; how diet and lifestyle can help, the latest treatment options in IVF, alternative routes to parenting including surrogacy and managing your relationship if you experience fertility problems.

The Show welcomes everyone interested in learning more about fertility and for anyone wanting to start a family.

Expert seminars

The diverse and educational seminar programme showcases a carefully selected range of topics presented by independent experts, from both the NHS and private sectors. Visitors can book tickets to listen to some of the UK’s leading fertility experts such as Mr Andrew Drakeley from The Hewitt Fertility Centre, Kate Brian, HFEA, Professor Simon Fishel from Care Fertility and Mr Anthony Rutherford from Leeds Fertility.

30 seminars over the event will cover topics including:

  • Treatment add-ons. Do they add up?
  • Single women? Thinking about having a baby?
  • Options for adoptionFactors to consider when choosing a fertility clinic in the UK and abroad
  • Reduced ovarian reserve
  • What men need to know about their fertility – testing it, boosting it and treating it

Fertility Show Manchester Kate Brian

Put your questions to the experts

The Q&A stage, in association with Fertility Network UK, gives visitors an opportunity to put forward their questions, either openly or anonymously, to a panel of experts. This year in Manchester, Jessica Hepburn, author of The Pursuit of Motherhood, will once again host a series of thought provoking sessions including:

  • Patient stories from Fertility Road with editor Tone Jarvis
  • Male infertility panel with Professor Allan Pacey, Head of Andrology for Sheffield Teaching Hospitals, Mr Marc Lucky, Liverpool Women’s Hospital and Olly Kayes, Leeds Teaching Hospital
  • Holistic care during your fertility journey – a nurse panel with Andreia Trigo, inFertileLife, Shiona Johnston, Dumfries House Trust in Ayrshire, Anthea Tween, Care Fertility

Over 4,000 visitors used our recent London and Manchester shows as a place to learn, listen and discover more. Come join us at Manchester to put your fertility questions centre stage!

Supporting people through the fertility journey

Finding trustworthy advice on the issue of fertility is crucial for visitors and The Fertility Show provides a safe and discreet environment where people can get the information and advice they need – all in one place. While some people are happy to speak openly about their fertility experiences, others are naturally more apprehensive. So, for anyone who needs “time out” when they’re at the Show, there are plenty of pop up seating areas and cafes, as well as Fertility Network’s quiet room. Many of the seminars and sessions at the Q&A stage also deal with the emotional aspects of fertility issues which many visitors can relate to. Visitors can seek advice and support from fertility counsellors, former fertility patients and representatives from the industry’s independent organisations such as the Human Fertilisation and Embryology Association (HFEA), the British Fertility Society (BFS) and the British Infertility Counselling Network (BICA).

The Fertility Show has formed a close partnership with Fertility Network UK, the national charity for everyone who has experienced fertility problems. Aileen Feeney, Chief Executive of Fertility Network UK, says:

“The Fertility Shows provides unparalleled access to the world’s leading fertility experts from across the UK and abroad. Fertility Network UK are proud to be part of the show. We are the only UK-wide charity that provides free and impartial advice to people wherever they are on their fertility journey. We hope you come and visit us on our stand (C10) where you can ask us questions and find out about the practical and emotional support we provide.”

The team of experts and advisors from the charity will be on hand again at Manchester to offer advice and support to all those people with questions or concerns about fertility.

Fertility Show Manchester 2018

Fertility Network UK runs an information line on 01424 732 361 which offers free and impartial support for anyone affected by fertility issues.

Get your tickets

Tickets are priced at £10 for each day or £16 for a weekend tickets. Individual seminars can be booked for an additional £3 per session. With a range of exhibitors including doctors, clinicians and fertility experts appearing at the event it will give visitors a cost effective and confidential way to get information first hand, in one place! www.fertilityshow.co.uk

The Fertility Show London is in its ninth year and returns to Olympia on 3rd and 4th November 2018. Watch this space for more information!

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Fertility Shows

The Fertility Show Returns To Manchester On 24-25th March 2018 For Their Two Day Event

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Visitor Looking Fertility Show Leaflet

Tickets are now on sale for The Fertility Show Manchester. Please visit fertilityshow.co.uk/manchester for further information and to book.

New Year often heralds a time for change and for many people this may be the exciting moment when thoughts turn to starting a family. So, as we head into 2018, you’ll want to look at all the options to help you understand how to boost your fertility and explore the best route for you to conceive. For everyone wanting to start a family, The Fertility Show Manchester offers unbiased and balanced advice, information and support to help you on your journey.

The world’s biggest fertility show is set to return to Manchester this year, with the two-day event taking place on 24-25th March 2018 at Manchester Central Convention Complex. Last year, over a thousand people visited the first ever Northern event in the Fertility Show’s long-standing history.

Kate Brian

For the 1 in 6 couples who experience fertility problems, finding the right information and advice is essential to set them on the right path to parenthood. The Show provides an information hub for fertility, with a unique educational focus and unrivalled access to seminars and Q&A’s with the best minds in the fertility world. Visitors can also have one-to-one conversations in confidence with experts exhibiting at the Show, and leave feeling more able to make informed decisions about their fertility journey.

The Fertility Show’s seminar programme features some of the world’s leading fertility experts speaking on topics such as; how to boost your fertility through nutrition and lifestyle changes, the latest treatment options in IVF, alternative routes to parenting such as surrogacy and managing your relationship if you experience fertility problems.

The Show welcomes everyone interested in learning more about fertility and for anyone wanting to start a family.

Expert seminars

The two-day Manchester event includes a diverse and educational seminar programme, with a carefully selected range of topics presented by independent experts, from both the NHS and private sectors. Visitors can book tickets to listen to some of UK’s leading fertility experts such as Professor Adam Balen, Consultant in Reproductive Medicine at Leeds Teaching Hospitals NHS Trust and Chairman of the British Fertility Society, Professor Geeta Nargund, Medical Director of CREATE Fertility and Dr Raj Mathur, Consultant Gynaecologist from Manchester Fertility.

Geeta and Adam Balen Q&A Stage

Seminars over the two days will cover:

  • The latest treatment options and clinical advances
  • Factors to consider when choosing a fertility clinic in the UK and abroad
  • Advice on conditions which may affect fertility such as Polycystic Ovary Syndrome (PCOS) and endometriosis
  • Treatment add-ons, do they add up?
  • Alternative routes to parenting including donor conception, adoption and surrogacy
  • What men need to know about fertility – testing it, boosting it and treating it.

Put your questions to the experts

Our Q&A stage, in association with Fertility Network UK, gives visitors an opportunity to put forward their questions, either openly or anonymously, to a panel of experts. At this year’s London Show in November 2017, author of The Pursuit of Motherhood, Jessica Hepburn, hosted a series of thought provoking sessions. Some of the most popular sessions involved former IVF patients sharing their stories and giving visitors advice from their own experiences. Izzy Judd, author of Dare to Dream, in conversation with Jessica was one of the most engaging and well attended Q&A sessions in London, with Izzy giving a heartfelt insight into her two-and-a-half-year IVF journey. The Fertility Show London also held the first ever nurse panel with fertility nurses answering questions and giving advice about this sometimes difficult journey.

The Fertility Show Q&A Stage

Over 4,000 visitors used our recent London and Manchester shows as a place to learn, listen and discover more. Come join us at Manchester to put your fertility questions centre stage! Supporting people through the fertility journey

Finding trustworthy advice on fertility is crucial for visitors and The Fertility Show provides a safe and discreet environment where people can get the information and advice they need – all in one place. While some people are happy to speak openly about their fertility experiences, others are naturally more apprehensive. So, for anyone who needs “time out” when they’re at the Show, there are plenty of pop up seating areas and cafes, as well as Fertility Network’s quiet room. Many of the seminars and sessions at the Q&A stage also deal with the emotional aspects of fertility issues which many visitors can relate to. Visitors can seek advice and support from fertility counsellors, former fertility patients and representatives from the industry’s independent organisations such as the Human Fertilisation and Embryology Association (HFEA), the British Fertility Society (BFS) and the British Infertility Counselling Network (BICA).

Since the very first event, eight years ago, The Fertility Show has formed a close partnership with the national charity for everyone who has experienced fertility problems, Fertility Network UK. The team of experts and advisors from the charity will be on hand again at Manchester to offer advice and support to all those people with questions or concerns about fertility. Fertility Network UK runs an information line on 01424 732 361 which offers free and impartial support for anyone affected by fertility issues.

Visitor testimonials

“When we attended t he Show, we were just starting out on our fertility journey and wanted to get an idea about clinics and information that was available to us. We really enjoyed t he seminars and found t hem incredibly helpful. By the time t he next Show came around we were already pregnant but still attended anyway.” Miranda and David

“We had our first child through IVF and decided we wanted to have a second, t his is when we visited The Fertility Show 2016. We found t he show really useful and got loads of tips and advice which we’ve used.” Joanne

Just the ticket!

Tickets for the event go on sale in January and the Show looks forward to welcoming thousands of prospective parents. With a range of exhibitors including doctors, clinicians and fertility experts appearing at the event it will give visitors a cost effective and confidential way to get information first hand, in one place!

Please visit fertilityshow.co.uk/manchester for further information.

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We have 10 Pairs of Weekend Tickets To Giveaway for The Fertility Show London

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Win Fertility Show Tickets

Tickets are now on sale for The Fertility Show in London.

The two-day Fertility Show which takes place on Saturday 4th and Sunday 5th November 2017 looks set to welcome thousands of prospective parents through its doors for this unique opportunity to get information, advice and support on fertility issues from the experts under one roof.

The Fertility Show London

Held in association with Fertility Network UK and with Fertility Road Magazine as their new media partners the London show is set to take up residence at it’s regular home at London Olympia.

In the UK, 1 in 6 couples struggle with fertility and the need for information, advice and support is in high demand. The Show is for everyone wanting to conceive. Whether you’re considering IVF, want to find out about egg and sperm donation, surrogacy or travelling abroad for treatment or simply want to know how to boost your fertility, then this event is for you.

The Q&A stage will be returning, chaired by Jessica Hepburn and presents an opportunity for visitors to put forward their questions, either openly or anonymously, to a panel of fertility experts throughout the weekend. Located to the far left of the Information Desk, no tickets are required to attend these sessions.

Key issues and hot topics that will be discussed in London include:

Preparing for IVF
Options for adoption
Dealing with recurrent miscarriage
How infertility can affect relationships
Secondary infertility – what you need to know and why it matters
Dealing with Polycystic Ovary Syndrome (PCOS)
Freeing your mind to improve fertility
Treatment Add-ons
Surrogacy arrangements
Legal issues

Please visit https://www.fertilityshow.co.uk/london for further information. Tickets cost £10 for each day, or £16 for a weekend ticket in advance. Seminars can be booked for just £3 a session.

We have 10 pairs of weekend tickets to give away.

For a chance to win a pair of tickets please enter using the form below. 10 winners will be selected at random from the entries received.

Closing Date midnight Thursday 19th October 2017

T&C’s apply – please see competition rules on the Fertility Show website.

Your details are being sent by email to the managing editor of Fertility Road Magazine.

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